For this piece, I was tasked with creating a logo for a "unique" object. My object included a table that was created for designer, including a pillow, a metal frame for magnets, and a customizable feature.
Logo
When creating the design for the logo I wanted to make something that spoke to each piece of the object. I illustrated dream like stars to represent the sleeping aspect, a circular shape to mimic a magnet, and dotted lines to highlight the customizable feature.
Type and Color
Type is a very important aspect to a logo, I wanted something that was versatile, had easy readability, and was unique. For these reasons I decided upon Jeaanne Moderno OT. This typeface was bold, identifiable, and easy to read. Along with this, it also had a unique building block design which paired with the branding perfectly.